By Alison Lukin
•
October 22, 2020
The research is done; you’ve selected a profitable fundraiser and distributed materials to your students. Let the fundraising begin! But why does it seem, year after year, so difficult to get students motivated to raise money for THEMSELVES? Don’t they want to reap the rewards? That’s just it. You may be forgetting the most important thing. INCENTIVES! You’d think making money towards their future goal would be enough, but quite often, students need more. Tangible items, friendly competition, and special privileges go a long way with kids. In addition to publicizing your fundraiser, let students know loud and clear that there’s an extra prize for them to win. You’ll be amazed at how this increases motivation! Are you thinking, “We can’t afford to offer prizes. After all, we’re trying to MAKE money!” We’ve got you covered. Not only can the prize be of zero cost to your school, but these fun ideas fit almost any school climate. Select a fundraising organization that offers prizes like Ashley Farms. • In 2019, Aria Mody from West Essex Middle School Band Program won a 75-inch Samsung Ultra Hi-Def TV . We’re offering this same Grand Prize again this year! • Want to go to Disney World in Orlando, FL ? We’re offering a trip for your entire family! Victoria D. from St. Michael’s School in Union, NJ, won in 2019. *Don’t feel ready to travel? You can redeem your vacation anytime. Here are some great incentives your school can offer for FREE. • The Principal Challenge – Got a fun principal that loves to get involved? Ask them if they’d be game for one of these fun challenges that your students will remember for YEARS. Set a feasible goal for your group to sell, and if they reach it, the principal has to: come to school in their pajamas, dye their hair in school colors (permanent or temporary), or get duct-taped to the wall for a few photos! • Break The Rules – Let your top sellers do some rule-breaking! Within reason, of course. Students who sell above a certain number get to wear a hat to school, chew gum in class, or skip homework for the day or week. • Donated Prizes – Every school has a few parents that are business owners or have access to cool stuff. Find out who they are and ask if they’d be willing to donate a prize. It could be ice cream coupons, games at the bowling alley, a pizzeria gift card, free sports training, or a tour of their facility (as long as it’s something cool, like a magazine editor). Tap into your network! • Public Award – Every kid loves their time to shine. Have a trophy or plaque made (this cost is minimal) and present it to your top seller during a school assembly. Don’t forget to snap a photo for the school paper's front page and social media pages. Want to reward the entire school? According to PTO Today , experts say that an effective fundraiser should focus on participation, so it helps to reward everyone who participates. The greater the focus on those lower-level prizes, the better. “The grand prize [concept] is more old school,” says Kurt Koehler, president of AFRDS. • School-Wide Prizes – Want to make sure everyone feels like a winner? If students reach a specific goal as a group, schedule a school spirit day, ice cream or pizza party, fun game day, pajama day, or another treat that suits your kids' interests. School fundraisers take work, so setting up your students to raise the most funds possible is key. But most importantly, show them hard work can be fun and rewarding!